Each time a notification should be sent in Shipup, an event is sent to Klaviyo. When creating the Klaviyo app in Shipup, a test event will be sent to your Klaviyo account. When reviewing the details of this event you can see all the information that is being pushed by Shipup for every notification.

First, you need to get to the App section of Shipup and click the Plus button to add a new app. Then add your Klaviyo public API. When ready, click on Connect. You should see an app successfully created message. Now you can go to notification setting to decide which notification should be sent with Klaviyo and edit their wording.

Go to the App section

In order to access to Shipup variables in Klaviyo, your will need to create a template starting from a flow. Then, select "Create from Scratch”. After creating a flow, add an email as a first step (drag & drop) and click on "configure content” and configure the template.

There are more than 70 different notifications in Shipup. Marketing strategy and objectives are not going to be the same for a "package delivered notification or an "incident" notification. It's recommended to create different flows and templates for all those situations. Segmenting flow will also help you have a better sense of flow results. For example you can create different flows for first time customer & long time customer. You can also use you notifications to add a promo banner or a thank you note that matches your tone of voice or links to your social media.